At Lab415, we started 2024 by assisting companies with their Full Funnel advertising efforts but soon discovered a significant opportunity to improve their SEO strategies. We frequently encounter businesses—both large and small—that struggle with their SEO initiatives. The challenges vary widely, including technical issues, a lack of content strategy, poor reviews, no internal SEO champion, and limited technical expertise to resolve these problems.

SEO has always been a mystery to me over the years. I have consistently hired experts who would speak in technical jargon that no one in the company understood. The main obstacle for marketers has been the complexity of the code and the difficulty of understanding it.

In our next LAB415 Spotlight, we will delve into Connected TV (CTV) or Over-The-Top (OTT) media. In recent years, there has been a significant shift in consumer viewing habits, with many turning away from traditional television and towards streaming services on CTV devices. Many ran away from TV to capture the reach of cord-cutters.

In honor of Earth Month, LAB415 recently planted another 1000 trees in partnership with Evertreen to combat carbon emissions and restore our forests. This effort brings our total tree count to 2000 across seven countries, absorbing over 300 tons of CO2.

In the competitive performance marketing landscape, falling behind is not an option. Yet, some agencies feel like the 'Walking Dead,' trapped in outdated strategies, losing touch with innovation, and struggling to deliver results that resonate in today's fast-paced marketing environment.

Google's recent announcement regarding the disabling of third-party cookies on their Chrome browser has caused significant confusion and concern among advertisers. In our upcoming LAB415 Spotlight, we aim to clarify the differences between first, second, and third-party data.

Calling all marketers! Don't miss this golden opportunity to strategize effectively for the upcoming 2024 election. While political spending may not impact every market, the buzz around political debates can skyrocket your reach on media channels.

Gone are the days of relying solely on direct mail. Social media has become the go-to option for successful political campaigns in recent years, and it will be interesting to understand what our experts think will be the tactic of choice in the upcoming election. Join our panel of marketing gurus as they delve into the challenges advertisers face in a politically charged season. This is an event you can't afford to miss! Prepare to have your media assumptions challenged and redefined. Buckle up for an exhilarating ride in this heated political climate!

Discover the power of 2023 efficient growth marketing - Reduce CAC, expand your customer base, and minimize ad spend. Are you ready to unlock the potential of organic marketing to fuel your business growth? Join us for an exclusive LinkedIn live event where industry-leading SEO, PR, and Live Shopping experts will share their invaluable insights and experiences. Don't miss this opportunity to learn directly from these professionals and elevate your growth efforts to new heights!

Don't Miss Out! Join Us for Our Upcoming LinkedIn Live Event: Unlock powerful insights on marketing to Gen Z!

Are you ready to supercharge your marketing strategy? As the competition for capturing Gen Z’s attention intensifies, staying ahead of the curve is vital. We invite you to join us in our upcoming LinkedIn Live Event, an invaluable opportunity to equip marketing executives and CEOs with powerful insights into Generation Z – the largest, most diverse, and least understood consumer group in today's market. Our panel of industry experts will highlight what motivates Gen Z's buying decisions, their favored communication platforms, and the keys to establishing brand loyalty. Expect to receive data-driven advice that can take your business success to new heights!

Our exceptional lineup features the Head of Growth and Partnerships from the largest game developer on the very popular Roblox Platform, a Social Media and Growth expert from one of the largest resellers worldwide, and a CMO from a Fintech company that successfully fundraised in 2023. Join us as we delve into how these companies have managed to cut through the noise and attract the attention of Generation Z.

Are you looking to take your marketing strategy to the next level? Join us on September 12th for a live event on Linkedin with three all-star marketers discussing TV and CTV advertising, a powerful full-funnel approach.

Our exceptional lineup features a seasoned start-up to IPO Marketer, a media veteran with over 35 years of expertise, and the visionary founder of a direct-response creative agency. They will share their insights on building effective campaigns, understanding the audience, and measuring ROI.

Join us for a can't-miss discussion on how TV and CTV advertising can help achieve your marketing goals. Register today on LinkedIn and tune in on September 12th at 10 am PST to start crafting a full-funnel approach to marketing!

Recently returning from a quick trip to Virginia and DC, I was struck by how different it was to my daily life in the SF Bay Area. One particular observation stood out – the lack of electric vehicles (EVs) on the roads. While EVs have become common in California, their adoption across the rest of the US has been slow. Why is this the case? We will explore the uphill battle of EV adoption in the US and closely examine Norway’s success in promoting EVs.

Have you ever combined two totally different flavors together, like peanut butter and chocolate, only to find out that the combination is even better than you could have imagined? Well, that’s exactly how it is with SEO and TV. When these two powerful strategies are combined, they create a formidable force that can increase brand awareness and help drive conversions. Let’s take a look at why SEO and TV are such a great combination.