Unveiling the Truth: Myths and Realities of CTV/OTT
Spotlight
In our next LAB415 Spotlight, we will delve into Connected TV (CTV) or Over-The-Top (OTT) media. In recent years, there has been a significant shift in consumer viewing habits, with many turning away from traditional television and towards streaming services on CTV devices. Many ran away from TV to capture the reach of cord-cutters. There are claims that OTT media allows you to refine your target and increase efficiencies with CAC and LTV. There are also many myths about superior tracking of OTT media. In this webinar, we will uncover these myths and reveal the actual realities of CTV/OTT.
Why Attend?
Connected TV (CTV) and Over-The-Top (OTT) services are transforming the media landscape, offering unprecedented opportunities for growth and connection with audiences. But with this rapid evolution comes a myriad of myths and misconceptions about the medium.
This webinar is specially tailored for Chief Marketing Officers (CMO), Chief Executive Officers (CEO), and curious Marketers eager to cut through the noise and understand the true capabilities and potential of CTV/OTT platforms.
Event Details:
Topic: The Myths and Realities of CTV/OTT
Date: May 14, 2024
Time: 10 AM Pacific Daylight Time (PDT)
Location: Online – click here to attend event
What to Expect?
Our expert panelists will shed light on the following key areas:
Demystifying CTV: Separating fact from fiction in today's digital economy.
Strategic Insights: How can top-tier executives leverage these platforms for maximum impact?
Future Trends: Where is the TV/CTV market headed, and how should you prepare?
RSVP Now
Reserve your spot to join LAB415's next spotlight on the Myths and Realities of CTV/OTT
Don't miss out on the chance to elevate your company's media strategy and debunk the myths holding you back.
P.S. Interactive Q&A sessions will be held, so come prepared with questions critical to your business's success.
Our Panelists
Liz DeAngelis, VP Digital Strategy at Media.Monks, has over a decade’s worth of digital media buying experience, launching her career at M&C Saatchi Mobile in the “year(s) of mobile” before working with brands such as Cadillac, Staples, and Goldman Sachs during her time at Dentsu and IPG. She spent five years at The Ad Council before joining Media.Monks to lead the Programmatic Display & Video Practice, and now leads the media planning and cross-channel strategy group for mid-market and larger brands. She has firsthand experience with the evolution of TV buying, from the days of CTV and OLV being offered as added-value placements in upfront agreements, to leading an enterprise finserv brand to run addressable TV with tremendous success. Today she focuses on introducing high-growth, performance-obsessed brands to CTV’s ability to drive growth and improve ROAS. She is currently based outside Boston with her family, debating the pros and cons of having chickens when she’s not making the case to her clients about “the forgotten mid-funnel.
Susan Rowe, Chief Media Officer at LAB415, is a highly experienced media and management professional with over 35 years of experience. She has held senior-level positions at leading global agencies, including EVP of Integrated Media at Carat Fusion and Senior Partner at Ogilvy Neo. Susan possesses a rare blend of expertise in seamlessly integrating brand media, performance marketing, and digital media. She has recently completed strategic planning for esteemed clients such as GoodRx, Kirkland’s Home, The Farmer’s Dog, and FirstLeaf. Susan's skills and knowledge in media strategy make her an invaluable asset to any brand looking to enhance its advertising efforts.
Andy Barr is the Managing Director at Uplift, an agency that provides creative, ad buying, and software to Democratic campaigns, organizations, and other firms. Prior to founding Uplift, Andy was a political consultant for SKDKnickerbocker in Washington, D.C., communications director for U.S. Senate Candidate Richard Carmona, and political reporter at Politico and The Hill. After a decade in Washington, Andy, his wife, and daughters are now calling Berkeley, CA, home.
