The power of local SEO. From Last to First in 30 Days.
Local SEO or Local Search Engine Optimization for local business search.
SEO has always been a mystery to me over the years. I have consistently hired experts who would speak in technical jargon that no one in the company understood. Our tech team would quietly express their frustration, saying they couldn't work on their legacy code issues if we wanted to improve our SEO. However, I've finally seen the light. The main obstacle for marketers has been the complexity of the code and the difficulty of understanding it. Now, with the advent of AI-driven coding and user-friendly platforms like Shopify, the pain associated with SEO has transformed into real traffic and sales.
Here is a helpful local search chart that illustrates the improvement in our client's share of voice for the term "clothing store near me" in a busy shopping district. Previously, our client Bella Vita was not visible at all. After one month, Bella Vita now holds the number one position in share of voice.
SEO Audit:
Here are the initial steps you should take:
1. Access your Shopify backend for easy code management.
2. Familiarize yourself with Google Search Console to identify any issues and successes related to Google search. (Be mindful that 404 errors and redirect issues can be detrimental for retail and marketplace websites. Create a strategy to redirect expired pages to relevant pages)
Utilize a local SEO tool to monitor your rankings for keywords that have high search volume and are relevant to your business. For instance, you can use Semrush or consider Localfalcon, which is an ideal solution for companies with physical locations.
4. Identify the search terms with the highest search volumes relevant to your business.
5. Focus on brands in your retail catalog that have a large search volume
6. Create content to increase visibility for these terms.
7. Add or fix your Href tags on your site with targeted keywords.
8. Seek external backlinks from credible websites and blogs.
9. Add alt tags to your images
10. Contact Lab415.com to ensure your success. With over 30 years of experience in marketing, we know how to pull the right levers to elevate your business to the next level.
