We achieved a #1 SEO search ranking for a new client in 30 days!
Happy New Year, and welcome to 2025!
At Lab415, we started 2024 by assisting companies with their Full Funnel marketing strategy but soon discovered a significant opportunity to improve their SEO strategies. We frequently encounter businesses—both large and small—that struggle with their SEO initiatives. The challenges vary widely, including technical issues, a lack of content strategy, poor reviews, no internal SEO champion, and limited technical expertise to resolve these problems. So, there's no need to feel embarrassed; this is a common issue.
With the rise of platforms like Shopify, WordPress, Squarespace, and GoDaddy, solutions to these challenges are now accessible without requiring an engineer. We typically request access to your Shopify web tools, search console, analytics, Google Business Profile, and content team. With this information, we can make meaningful progress in improving your search rankings.
Our recent client was a small general contracting business that had hired website creators to build their site but was struggling to receive leads. Upon tracking the most popular keywords in their industry within their geographic area, we discovered they had zero visibility—landing on page 10 of search results and receiving no calls.
SEO 101 techniques and strategies
The client had excellent photos and videos showcasing their work in this engagement, but there was no way to feature this content on the website or social media. Additionally, their current web resource lacked an understanding of basic SEO principles. We addressed several technical issues on the site, established a blog, and created a video section with a plan for weekly new content. We also updated their Google Business Profile. The client actively sought reviews from past customers, and we developed a process for collecting before-and-after pictures to achieve a 5-star review each time. Ultimately, this effort centers around enhancing the customer experience.
We tracked position changes for the content we published and monitored competitors. Within four weeks, we achieved first —to fourth-place rankings in their geographic area.
Our techniques and strategies are effective for both small and large clients. Lab415 supports you with full-funnel advertising and organic traffic, which is crucial to reducing your reliance on paid SEM for lead generation. If you want to improve your rankings in search, contact us, and we will help you accelerate your efficient growth efforts.
