In our next LAB415 Spotlight, we will delve into Connected TV (CTV) or Over-The-Top (OTT) media. In recent years, there has been a significant shift in consumer viewing habits, with many turning away from traditional television and towards streaming services on CTV devices. Many ran away from TV to capture the reach of cord-cutters.

Google's recent announcement regarding the disabling of third-party cookies on their Chrome browser has caused significant confusion and concern among advertisers. In our upcoming LAB415 Spotlight, we aim to clarify the differences between first, second, and third-party data. We will explore how this change will impact advertisers and provide practical solutions.

Gone are the days of relying solely on direct mail. Social media has become the go-to option for successful political campaigns in recent years, and it will be interesting to understand what our experts think will be the tactic of choice in the upcoming election. Join our panel of marketing gurus as they delve into the challenges advertisers face in a politically charged season. This is an event you can't afford to miss! Prepare to have your media assumptions challenged and redefined.

Are you curious about how brand marketers tackle the challenges of short-term financial goals amidst the ever-changing digital marketing landscape? Standing out in a crowded market can be daunting. Many brands underestimate the significance of having a compelling vision that resonates with customers and inspires employees.

Discover the power of 2023 efficient growth marketing - Reduce CAC, expand your customer base, and minimize ad spend. Are you ready to unlock the potential of organic marketing to fuel your business growth? Join us for an exclusive LinkedIn live event where industry-leading SEO, PR, and Live Shopping experts will share their invaluable insights and experiences.

As the competition for capturing Gen Z’s attention intensifies, staying ahead of the curve is vital. We invite you to join us in our upcoming LinkedIn Live Event, an invaluable opportunity to equip marketing executives and CEOs with powerful insights into Generation Z – the largest, most diverse, and least understood consumer group in today's market.

LAB415 presents Marketing with TV/CTV.

Our exceptional lineup features a seasoned start-up to IPO Marketer, a media veteran with over 35 years of expertise, and the visionary founder of a direct-response creative agency. They will share their insights on building effective campaigns, understanding the audience, and measuring ROI.