LAB415 Hot Take: The Staying Power of TV
Marketing Strategists should not overlook TV advertising
Traditional TV advertising is thriving, even in the age of cord-cutting and streaming dominance. Why? Despite the rise of connected TV (CTV), Gen X, and Boomers—who hold significant buying power or 80% of the wealth in the USA—are still tuning into traditional and connected TV platforms, keeping advertisers invested. Retail giants like Amazon and Wayfair are also reshaping consumer behavior, bypassing search engines and making traditional TV a powerful tool. While CTV offers precise targeting, many viewers pay to skip ads, leaving traditional TV as a crucial channel to reach key demographics. If you’re navigating the complexities of top-of-funnel strategies or attribution, Lab415 is here to help. Visit Lab415.com and let’s supercharge your growth!
