Gone are the days of relying solely on direct mail. Social media has become the go-to option for successful political campaigns in recent years, and it will be interesting to understand what our experts think will be the tactic of choice in the upcoming election. Join our panel of marketing gurus as they delve into the challenges advertisers face in a politically charged season. This is an event you can't afford to miss! Prepare to have your media assumptions challenged and redefined.

Event Speakers:

Susan Rowe, Chief Media Officer, LAB415

Susan Rowe is a highly experienced media and management professional with over 35 years of experience. She has held senior-level positions at leading global agencies, including EVP of Integrated Media at Carat Fusion and Senior Partner at Ogilvy Neo. Susan possesses a rare blend of expertise in seamlessly integrating brand media, performance marketing, and digital media. She has recently completed strategic planning for esteemed clients such as GoodRx, Kirkland’s Home, The Farmer’s Dog, and FirstLeaf. Susan's skills and knowledge in media strategy make her an invaluable asset to any brand looking to enhance its advertising efforts.

Amanda Farley, CMO Aimclear

Amanda Farley is a marketing tour-de-force who is helping to define what integrated marketing means to brands in the Web 3.0 era. An experienced, multi-award-winning marketer, Amanda guides teams to deliver exceptional results across paid and organic search, CRO creative strategy, social, e-commerce, programmatic, PR, and other modes for truly integrated domination. CMO for Minnesota-based Aimclear, a storied agency with the most US Search Awards of any agency, Amanda champions the work of exceptional marketers for a wide range of amazing clients.

Cora Swanson, Head of Operations, Uplift

As Head of Operations at Uplift Campaigns, Cora excels in managing digital ad strategies for political clients. From local school boards to Senate races, her expertise lies in crafting and executing media plans that effectively target and persuade voters while optimizing ad spend. Beyond advertising, she has significant experience in large-scale marketing projects, including email fundraising, social media programs, and online merchandise stores. Cora was born and raised in California and lives in New York City.