Speakers

Aaron Keller, Capsule, Co-founder and Managing Principal

Aaron Keller is a founding partner at Capsule. For over 20 years, he has led national and international brands through consumer research, marketing strategy, and brand development. The Capsule client lineup includes Target, The Honest Company, Patagonia, SmartWool, Jack Daniel’s, Red Wing Shoes, Craftsman, and Leatherman. Aaron has an MBA from the Carlson School of Management at the University of Minnesota and taught integrated marketing at the University of St. Thomas as an adjunct professor. He’s the author of three books and a popular speaker. When Aaron isn’t in a seat on a plane, you’re likely to find him on a bike heading across Iowa or the Rocky Mountains.

John Slater, Creative and Brand leader, Ex-Meta, Twitter, Mozilla

John has led creative teams at Facebook, Twitter, and Mozilla. Over his 20+ year career, he has guided projects ranging from creating brand design systems for an audience of billions to launching game-changing new products, driving global marketing campaigns, and much more. He loves connecting big-picture strategic thinking with the pixel-level details of creative expression in order to tell compelling stories that engage users, meet business goals, and build brands.

Marisa Smith, Head of CRM & Loyalty, E&J Gallo Winery

Born and raised within the Bay Area, Marisa has cultivated an integrated marketing background over the last ten years with Fortune 500 brands within the luxury, beauty, fashion, home, and now CPG (wine and spirits). Her experiences are rooted in retention and loyalty marketing, strategic communications planning within channels/tactics such as Owned and Operated, media, in-store (including commercial), PR/influencer/events, and partnerships marketing