Don't Miss Out! Join Us For Our Upcoming LinkedIn Live Event: Marketing In A Politically Charged Season.
Calling all marketers! 📣 Don't miss this golden opportunity to strategize effectively for the upcoming 2024 election. While political spending may not impact every market, the buzz around political debates can skyrocket your reach on media channels. 🚀
Gone are the days of relying solely on direct mail. Social media has become the go-to option for successful political campaigns in recent years, and it will be interesting to understand what our experts think will be the tactic of choice in the upcoming election. Join our panel of marketing gurus as they delve into the challenges advertisers face in a politically charged season. This is an event you can't afford to miss! Prepare to have your media assumptions challenged and redefined. Buckle up for an exhilarating ride in this heated political climate!
Don't miss this chance to inform your marketing strategies in an election year. Register”. Register now on LinkedIn and mark your calendars for January 23, 2024, at 10 a.m. PST. Register here
Event Speakers:
Susan Rowe, Chief Media Officer, LAB415
Susan Rowe is a highly experienced media and management professional with over 35 years of experience. She has held senior-level positions at leading global agencies, including EVP of Integrated Media at Carat Fusion and Senior Partner at Ogilvy Neo. Susan possesses a rare blend of expertise in seamlessly integrating brand media, performance marketing, and digital media. She has recently completed strategic planning for esteemed clients such as GoodRx, Kirkland’s Home, The Farmer’s Dog, and FirstLeaf. Susan's skills and knowledge in media strategy make her an invaluable asset to any brand looking to enhance its advertising efforts.
Amanda Farley, CMO Aimclear
Amanda Farley is a marketing tour-de-force who is helping to define what integrated marketing means to brands in the Web 3.0 era. An experienced, multi-award-winning marketer, Amanda guides teams to deliver exceptional results across paid and organic search, CRO creative strategy, social, e-commerce, programmatic, PR, and other modes for truly integrated domination. CMO for Minnesota-based Aimclear, a storied agency with the most US Search Awards of any agency, Amanda champions the work of exceptional marketers for a wide range of amazing clients.
Cora Swanson, Head of Operations, Uplift
As Head of Operations at Uplift Campaigns, Cora excels in managing digital ad strategies for political clients. From local school boards to Senate races, her expertise lies in crafting and executing media plans that effectively target and persuade voters while optimizing ad spend. Beyond advertising, she has significant experience in large-scale marketing projects, including email fundraising, social media programs, and online merchandise stores. Cora was born and raised in California and lives in New York City.
Don't miss this chance to inform your marketing strategies in an election year. Register”. Register now on LinkedIn and mark your calendars for January 23, 2024, at 10 a.m. PST! Register here