Don’t Miss Our Next LAB415 Spotlight: Navigating Marketing in a Cookieless World
Google's recent announcement regarding the disabling of third-party cookies on their Chrome browser has caused significant confusion and concern among advertisers. In our upcoming LAB415 Spotlight, we aim to clarify the differences between first, second, and third-party data. We will explore how this change will impact advertisers and provide practical solutions to reduce reliance on third-party cookies while addressing the debate on consumer privacy versus delivering relevant advertising solutions. Our distinguished panel of experts includes a Multi-Touch Attribution pioneer & co-founder, an Advertising Operations jack-of-all-trades, and an Ad exec with years of experience in online to offline advertising efforts. All speakers will delve into the intricacies of third-party cookies and strategies for sustainable growth.
Join us as we navigate this evolving landscape and uncover opportunities for advertisers to thrive. Register now on LinkedIn and mark your calendars for March 12, 2024, at 10 a.m. PST. Register here.
Event Speakers
Ron Jacobson, CEO/Co-founder, Rockerbox
As the co-founder and CEO of Rockerbox, Ron has been driving the vision and strategy of the company for over 10 years. Rockerbox is the leading marketing data and measurement platform for consumer brands at scale, helping them streamline multi-channel, complex data collection. On top of that data foundation, Rockerbox offers a suite of analysis products, including MMM and MTA, to enhance strategic decisions and drive growth. With a background in economics and computer science, Ron has a passion for building innovative and scalable solutions that solve real-world problems for marketers. He has led Rockerbox to achieve multiple recognitions and awards, including being named a G2 Marketing Analytics and Attribution Leader, a Digiday Best Attribution Tool, an AdExchanger Programmatic Power Player, and an Inc Magazine Best Workplace. He takes particular pride in having grown Rockerbox to a 2X Inc Magazine 5000 Fastest Growing Company, with a talented and diverse team that shares Rockerbox’s mission and values.
Angie Arnspiger, Director, New Business, Amsive
With over 25 years of agency experience, Angie specializes in crafting audience-led integrated marketing strategies that help brands drive growth, and nurture retention and loyalty. She emphasizes audience segmentation and modeling to deliver key marketing strategies for both acquisition and retention campaigns, ensuring strong response and engagement across direct mail, email, SMS, and digital media channels. Her approach focuses on marketing to the right person, at the right time, through the right channel. Angie is currently driving growth at Amsive, a performance marketing agency.
Tim Halloran, Director of Integrated Advertising Operations
Tim Halloran – a digital-first marketing strategist and Ad Operations Director, is recognized for adopting novel paid tactics that help navigate the rapidly evolving digital landscape. With 15 years of experience, Tim is a key player behind AIMCLEAR’s US Search Awards victories in '20 through '23, including "Best Use of Social in a Search Campaign," Tim's forte lies in finding harmony between paid social performance marketing, search integration, and creative problem-solving. His unique approach has benefited a wide range of clients, including PayPal, Venmo, Lands’ End, and eBay, particularly in industries like Fintech, Retail, and disruptive SaaS products. Tim is currently working at AIMCLEAR®, a leading integrated marketing agency renowned for excellence in customer acquisition and innovative campaigns.
Join us as we navigate this evolving landscape and uncover opportunities for advertisers to thrive. Register now on LinkedIn and mark your calendars for March 12, 2024, at 10 a.m. PST. Register here
