Don't Miss Out! Join Us For Our Upcoming LinkedIn Live Event: Brand Marketing in the Modern Age.
Are you curious about how brand marketers tackle the challenges of short-term financial goals amidst the ever-changing digital marketing landscape? Standing out in a crowded market can be daunting. Many brands underestimate the significance of having a compelling vision that resonates with customers and inspires employees. In a recent study conducted by Havas, respondents revealed that "75% of the brands they shop with could disappear overnight, and most people wouldn't care or would easily find a substitute."
So, how can brands shift their focus from mere campaigns and offers to build lasting customer relationships? Companies like Airbnb and Patagonia have mastered this art by prioritizing their customers' interests and aspirations, thus ensuring unwavering loyalty without solely relying on constant discounts.
Our panel of marketing experts comprises notable individuals in the industry. One is a brand agency founder who has worked with distinguished brands like Patagonia and Hydroflask. He is also a columnist and author of The Physics of Brand. Another is a senior brand marketer who has been instrumental in shaping brand identities at Facebook, Twitter, and Firefox. Lastly, we have an experienced performance marketer who has worked for significant retail brands like Williams Sonoma and Sephora and is currently at E&J Gallo Winery. She will provide a unique perspective on the coexistence of brand and performance marketing. Don't miss this incredible opportunity to gain valuable insights into Brand Marketing in the Modern Age. Register now on LinkedIn and save the date for December 5th at 10 a.m. PST!
Speakers
Aaron Keller, Capsule, Co-founder and Managing Principal
Aaron Keller is a founding partner at Capsule. For over 20 years, he has led national and international brands through consumer research, marketing strategy, and brand development. The Capsule client lineup includes Target, The Honest Company, Patagonia, SmartWool, Jack Daniel’s, Red Wing Shoes, Craftsman, and Leatherman. Aaron has an MBA from the Carlson School of Management at the University of Minnesota and taught integrated marketing at the University of St. Thomas as an adjunct professor. He’s the author of three books and a popular speaker. When Aaron isn’t in a seat on a plane, you’re likely to find him on a bike heading across Iowa or the Rocky Mountains.
John Slater, Creative and Brand leader, Ex Mozilla, Twitter, and Meta
John has led creative teams at Facebook, Twitter, and Mozilla. Over his 20+ year career, he has guided projects ranging from creating brand design systems for an audience of billions to launching game-changing new products, driving global marketing campaigns, and much more. He loves connecting big-picture strategic thinking with the pixel-level details of creative expression in order to tell compelling stories that engage users, meet business goals, and build brands.
Marisa Smith, Head of CRM & Loyalty, E&J Gallo Winery
Born and raised within the Bay Area, Marisa has cultivated an integrated marketing background over the last ten years with Fortune 500 brands within the luxury, beauty, fashion, home, and now CPG (wine and spirits). Her experiences are rooted in retention and loyalty marketing, strategic communications planning within channels/tactics such as Owned and Operated, media, in-store (including commercial), PR/influencer/events, and partnerships marketing.
Register now on LinkedIn and save the date for December 5th at 10 a.m. PST!
