The Sweet Combination of SEO and TV

Have you ever combined two totally different flavors together, like peanut butter and chocolate, only to find out that the combination is even better than you could have imagined? Well, that’s exactly how it is with SEO and TV. When these two powerful strategies are combined, they create a formidable force that can increase brand awareness and help drive conversions. Let’s take a look at why SEO and TV are such a great combination.

How SEO Supports TV Ads

TV ads are a great way to capture the attention of viewers, but what happens when those viewers go online to search for more information about your brand? That’s where SEO comes in. An effective SEO strategy will ensure that your website appears at the top of search engine results pages (SERPs) so that when people search for your brand, they are directed to your website right away. This kind of visibility on SERPs not only helps build trust in your brand but also drives conversions by providing an easy way for customers to reach your products or services.

Organic Search as a Proxy for TV Success

In addition to supporting TV ads, organic search can also be used as a proxy for the success of TV advertising campaigns. Organic searches for a particular brand will often increase after a successful television campaign has run its course—an indication that people have become aware of the brand through their TV watching. Furthermore, organic search is not the only beneficiary of a successful television campaign; it can also boost all other channels as well since it helps build trust and awareness of the brand across all platforms.

The Power of a Top-of-Funnel Approach

Finally, one of the key benefits of combining TV with organic search is that it helps create a top-of-funnel approach. While organic search focuses on bottom-of-funnel activities such as driving conversions, TV adds another layer on top by helping build awareness around your product or service before potential customers start searching online. This kind of top-of-funnel approach complements an organic search strategy very nicely since it increases visibility while simultaneously creating trust around your product or service.

SEO and TV are two powerful marketing strategies on their own, but when combined together they can create an even more formidable force that can help increase brand awareness and drive conversions. An effective SEO strategy will support the television ads you run by ensuring that your website appears at the top of SERPs when people go online searching for more information about your product or service. Furthermore, organic searches can be used as a proxy for television success since increased organic searches usually indicate increased awareness of a particular brand due to successful television campaigns. Finally, combining SEO with television creates an effective top-of-funnel approach that works perfectly in tandem with an organic search bottom-of-funnel strategy to create maximum visibility and conversions!