LAB415 Spotlight: Marketing with TV/CTV.
Are you looking to take your marketing strategy to the next level? Watch this webinar with three all-star marketers discussing TV and CTV advertising, a powerful full-funnel approach.
Our exceptional lineup features a seasoned start-up to IPO Marketer, a media veteran with over 35 years of expertise, and the visionary founder of a direct-response creative agency. They share their insights on building effective campaigns, structuring a test, and what is “good” creative.
Link to our YouTube channel to see the full webinar
Event Speakers:
Meryl Draper, Founder/CEO of Quirk Creative
Entrepreneur, speaker, and CEO of Quirk Creative: an award-winning, WBE-certified creative ad agency specializing in video campaigns.
Adweek Creative 100, The Drum 50 under 30, Inc 5000 Fastest Growing Companies 2019, #9 Fastest Growing Agency - Global Rankings by Adweek, #3 Fast Company Most Innovative Workplaces (Modern was #1.)
Published in: AdWeek, MediaPost, Forbes, Huffington Post.
Susan Rowe, Chief Media Officer, LAB415
With over 35 years of experience in management and media, Susan has held senior-level positions at leading global agencies. Susan possesses a rare blend of expertise in seamlessly integrating brand media, performance marketing, and digital media. She has recently completed strategic planning for esteemed clients such as Good Rx, Kirkland's Home, The Farmer's Dog, and FirstLeaf.
Slaton Carter, Vice President of Performance Marketing, Ahara
With more than 20 years of B2C marketing experience, specializing in high-impact growth channels for renowned brands like Whole Foods Market and The RealReal, Slaton has a proven track record. Proficient in effectively communicating brand messaging and product offerings through various channels, including social media, email marketing, digital media, content marketing, co-brand web partnerships, and offline strategies. Slaton's insights and efforts have steered companies from declining growth and increasing customer acquisition costs.
